You heard it here first — gray is the new Craft.
Well, maybe not first. Since the unveiling of our new, gray Craft at The NAFEM Show in February, you might’ve heard some buzz about the rich, stone-like gray color. TableTop Journal even called it “a rock star for the hospitality tabletop world.” We’re honored!
Inspired by hand-crafted, simple country wares made by generations of potters over hundreds of years, our rustic Craft range embodies the beauty of rich, lustrous glazes applied by hand. Andrew Klimecki, designer extraordinaire and Head of Design and Product Innovation for Steelite International, is the creative talent behind Craft. As for the new gray color, the inspiration came from his visit last year to a slate quarry in North Wales.
This natural material has been over 500 million years in the making. The slate is so old that there are no fossils to be found in it, as the slate bed was laid down before creatures even existed. It is a beautiful, warm, chocolatey brown with a hint of purple.
“It struck me at the time that this colour would make an exciting introduction to Craft,” explained Klimecki. “It is at once in harmony with the other colours in the range, but also makes a strong statement when used on its own. It has the effect of amplifying the colour of any food you care to present on it, making it more appetizing and appealing.” He also noted that the new color has a slightly more contemporary feel, adding sophistication and richness.
Also available in blue, green, brown, and terracotta, it’s no secret that we’re smitten with Craft.
And the new color? There’s no gray area — we think Andrew hit a home run!